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The House of Gucci was founded by Guccio Gucci in1921. The company's first fragrance, Gucci No. 1 for women, was introduced in1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors, including Gucci 3 and L'Arte di Gucci. Tom Ford served as the company's creator director in mid-90s through the early 21st century. Creative director Frida Giannini has been at the helm since 2005.

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